There has never been a better time to be in the cannabis industry. With the continued rollback of laws and regulations, operating a dispensary can allow you to serve a broad range of consumers. As the marijuana business continues to emerge from the shadows and enter a space of legitimacy, we are also seeing a major uptick in innovation. Long gone are the days of walking into a shop and simply choosing from a few different strains. In fact, a Los Angeles dispensary in 2023 is likely to have so many different types of products that certain customers may not know where to start. Well, the good news is that a quality dispensary such as ours at Roots Los Angeles can help you make sense of the wide array of cannabis products on the marketplace. As we care deeply about our industry as well as our customers, we also keep an eye on trends that are occurring within the cannabis space.
It is hard to comprehend sometimes that weed was once just a one-dimensional product people purchased without thinking much beyond its effects. One massive positive of the legalization of marijuana has been that it has given the marketplace room to grow and evolve. Dispensaries and grow operations are always looking for new ways to develop products and create highly-specialized strains. Controlling potency has also been crucial, as, let’s face it, not everyone wants the same experience. Read on to learn a bit more about what to expect in the cannabis industry moving forward.
Increased Product Variety for a Los Angeles Dispensary
You can expect your options for cannabis products to continue to expand. Beyond more strains, this also means an expansion in edible products as well as beverages. It is likely that new cannabinoids will continue to pop up too. At Roots Los Angeles, we fully intend to continue the diversification of our product portfolio.
More Education and Knowledge
With the proliferation of retail cannabis shops, you can also expect some further demystification around marijuana in general. An informed consumer is a more confident consumer, so cannabis shops would be wise to incorporate some educational aspects into their marketing efforts. This may take the form of videos, podcasts, or even blog content. It can be a great way for a brand to connect with its intended audience.
Creating a Connection with Consumers
With more options for places where consumers can spend their money, they can be a bit more discerning. This means that people may start looking for dispensaries, shops, and brands that are more aligned with some of their core social values. You should not be surprised if you start seeing marketing strategies that think beyond simply pitching a product.
Stop in Our Shop Today!
Whether you are new to cannabis or are looking to expand your palate, at Roots Los Angeles we have a wide range of products and a knowledgeable staff. To learn more about our business, shoot us an email by visiting our contact page. You can also give us a call at (818)210-0095.